CTA’s Partner WIBDI wins the DVF Award

Laureene Reeves Ndagire

Last week, Adimaimalaga Tafunai, Executive Director of Women in Business Development Inc (WIBDI), was honoured with a second global award -the DVF Award that was presented at the United Nations in New York . The DVF Awards were created in 2010 by Diane von Furstenberg and the Diller-  von Furstenberg Family Foundation to honor and support extraordinary women.

In her speech, Diane Von Furstenberg emphasized  that the fight for women’s equality around the world is far from over. Tafuna’i was being recognized for her work building sustainable economies in Samoa and other Pacific island nations, where families are often split apart when adults leave to find work elsewhere.
Tafunai and Naomi Campbell at the awards ceremony

CTA has been working with WIBDI to support the development of ICTs that can improve on the lives of farmers in Samoa. The organisation(WIBDI) currently works in 183 Samoan villages, helping to promote organic agricultural enterprises that earn an annual WST600,000 (€193,000) for rural families. With support from CTA and the Pacific Media Assistance programme, WIBDI launched the m-Link system (an an app suite that supports small holder farmers), at the Third International Conference on Small Island Developing States in September 2014 in Samoa.

Tafuna’i  said she was honored and encouraged by the faith shown in her work for the people of Samoa and the Pacific Islands. “The situation for women in the world is not what it should be. And we are regressing,” she said, citing violence against women and human trafficking as pressing concerns. “Let us remember, if we have a voice, it is our obligation and privilege to use that voice for those who have none.”

She has also been instrumental in promoting organic agriculture and ethical trade in the Pacific. “It’s important that we make trade fair and that we make sure that the benefits of any trade goes back to the people.” Through Tafuna’i’s work, Samoan organic virgin coconut oil is now an export in high demand, and a key ingredient in more than 30 products distributed by The Body Shop. Women in Business Development has had a long partnership with NZ Aid and Oxfam NZ in implementing its programmes in Samoa.

Read the full article online here.

Read about CTA’s and WIBDI’s collaboration.

Read the Opinion editorial by Adimaimalaga Tafuna’I, WIBDI Executive Director.

Read the interview with Adimaimalaga Tafuna’I, on CTA’s Spore magazine.

Visit WIBDI’s website.